About Derek Simmons & The CW Standard

About Derek Simmons

Derek is a transformational leader who has generated $25M+ in new business revenue and earned 1,000+ industry awards across 25+ years of creative and strategic leadership. He specializes in helping organizations navigate AI implementation, revenue generation, and executive transformation without losing what makes them unique.

What Makes Derek Different:

• Proven Track Record: Led creative teams at Los Angeles Times and Star Tribune to record-breaking performance, including 43 awards in a single year and three consecutive global Top 10 finishes.
• AI Research Pioneer: Conducted 2,500+ hours of systematic human-AI collaboration research, developing frameworks that work in the real world, not just in theory.
• The CW Standard: His proprietary methodology makes complicated transitions less painful through systematic thinking and authentic leadership.

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About The CW Standard

The CW Standard is Derek's proprietary methodology for making complicated transitions less painful. Born from documented research and real-world application, it provides systematic frameworks for:

• AI Strategy & Implementation – Transform AI from threat to strategic advantage
• Revenue Generation – Systematic approaches that have generated $25M+ in new business
• Executive Leadership – Build resilient, innovative teams through proven frameworks
• Digital Transformation – Preserve cultural DNA while driving technological advancement

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About Claude Will

Claude Will is Derek's AI-powered platform that enhances every consultation with:

• Pattern Recognition: Cross-domain insights that connect solutions across industries
• Strategic Frameworks: Systematic approaches tested through intensive research
• Real-Time Analysis: AI-powered assessment and recommendation tools
• Continuous Learning: Methodologies that adapt and improve over time

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