claudewill

Claude William Simmons was a farmer, railroad worker, father of 11, and maybe briefly a moonshiner. He died in 1967, five and a half years before his grandson Derek was born. This is what happened when Derek decided to build something in his name.

30 years in media. Star Tribune, LA Times. First Chief Creative Officer. Generated $20M during a pandemic. Now building AI frameworks for human-centered organizations.

1. 1 truth over comfort
2. 2 usefulness over purity
3. 3 transparency over reputation
4. 4 people over systems
5. 5 agency over ideology